Urgent Love x The Holidays

3 in 4 cases of heroin abuse begin with prescription medication stolen from family members. In December 2019, Urgent Love and The Prevention Council of Roanoke helped parents in one of America’s most overprescribed towns empty their medicine cabinets with these DEA-drug disposal kits disguised as holiday cards.

Featured: LBB / Yahoo

ECD: Joe Mongognia // ACDs: Brett Simone & Lillian O’Connor // AD: Alyssa Gaddis // Other Creatives: Geoff Johnson, Andy Koo & Brian Lai