Facebook - A Little Connection Goes A Long Way

While other social media platforms make us less social, trapping us in an endless scroll, Facebook was designed to spark connection beyond the screen. Our campaign “A Little Connection Goes A Long Way” is all about the power of that connection and the moments it leads to that enrich our lives in ways big and small.

The campaign launched with a spot that celebrates the biggest moment for reconnection all year: Thanksgiving Eve. In “Home for the Holidays,” a Facebook ping helps scattered friends reunite in hometowns across the country, pulling the characters from solitude to connection. Then, as the holiday season ramped up, we dropped “Secret Santa,” a hair-metal adventure of a coworker to find the perfect, yet unexpected gift for his enigmatic boss, rooted in a deep Facebook truth: if you need to figure someone out, stalk them on Facebook.

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GCDs: Erika Kohnen & Amy Werblin // Senior AD: Alyssa Gaddis // CW: Lida Tozzi // AD: Malia Athanasiou // CW: Mariel Calara