The Sims - Romantasim

 To launch Enchanted by Nature, we built a fantasy world fans could fall into and then shape themselves. We wrote and published Foraging For Desire, a romantasy novel narrated by Mother Nature, then cut it off right before the ending and challenged players to finish the story in-game using #SimYourFantasy.

The winning ending, chosen by top BookTok creators, was transformed into a richly crafted 240 page collector’s edition filled with tactile materials, hidden Easter eggs, and obsessive design detail. A campaign that turned fandom into authorship, and a game launch into a world people could truly inhabit.

** COMING SOON - DESIGN SPREADS **

GCD: Pepe Funegra // Senior AD: Alyssa Gaddis // Senior CW: Abigail Hoeflinger //                                                      AD: Eddy Allen // CW: Jaclyn Soria // Design: Lester Rosso Restrepo